Branding + Marketing Bootcamp for Novelists
We’re teaching our Branding and Marketing Course for Genre Novelists,
April 1-30, 2016
Registration Deadline: Friday, March 30, 2016, 9pm Pacific/midnight ET
Ready to sign up? Awesome!
Click here to register!
Dear Genre Novelists! We’re teaching this 4-week bootcamp course to help you lay the foundation for your author brand.
You may be wondering:
- What do I say on social media?
- How do I find my audience?
- What do I blog about?
- Do I even need to blog?
- How can I market without a budget?
- I hate social media. I don’t have the time to market myself and/or my books.
If you have any of these questions and concerns as a romance or other genre novelist, then you may not be focusing on what’s essential on your author marketing.
Nowadays, authors do more than just book marketing. We must market ourselves as a brand.
But authors tend to be private people. And we put so much work into our books, What do you mean we have to market ourselves?, you may think.
You can develop an author persona that you feel good about, grow your audience, gather your fans, find people who can spread the word for you, and feel good about your marketing efforts, but it’s not an overnight thing.
And still the most important marketing tool you have is to write a great book.
So, what’s an author to do?
In this course on Branding & Marketing for Genre Novelists, we will build a foundation for your author brand. We want you to start your author career strong.
Authors need to know who they are and what they stand for and then be willing to experiment and play to find what works for them and what is fun.
Yes, fun!
Our overall goal is to have you start your author career off as strongly as you can.
Who This Bootcamp is For:
- Unpublished authors, getting ready to publish in 3-12 months, and wanting to be prepared for their first book launch.
- Published authors wanting to get clear on their author branding or change up what they have.
- Independently published and traditionally published authors. All authors need to understand and be able to manage their author brand.
This course is geared more for beginners, more advanced authors will also find this course useful.
Your brand exists whether you’re aware of it or not. Why not learn to craft it just the way you’ve crafted your book?
Course Curriculum
Dates: April 1-30, 2016
Registration Deadline: Friday, March 30, 2016, 9pm Pacific/midnight ET
In this live course, you will be invited to roll up your sleeves, try out the tools I recommend, and get feedback from the class on your efforts.
We will have written lessons and slide shows for all the lessons below, plus:
-
4 Weekly Live Calls, Tuesdays at 5pm Pacific/8pm Eastern on Zoom, a meeting software
We will cover:
(Order of the lessons may vary according to the needs of the class.)
Week 1
- Lesson 1: Your core values and how to make sure those are a part of your branding and marketing
- Lesson 2: What you stand for and how this can support your marketing efforts
- Lesson 3: Defining your audience so that your marketing speaks to them
Week 2
- Lesson 4: Crafting a 1-sentence branding statement to entice and invite people into your world
- Lesson 5: Writing an author bio for your blog and social media to have at the ready
- Lesson 6: How to use one of the most important tools in marketing: the Call to Action, in a way that’s aligned with your values
Week 3
- Lesson 7: How to set up a mailing list system that works while you sleep
- Lesson 8: Who your Key Influencers are and why they’re important
- Lesson 9: Learn why launching and campaigns are important and how to craft successful ones
Week 4
- Lesson 10: Ways authors can use their blog and what to say in blogging, and how to determine if blogging is right for you)
- Lesson 11: Drafting a content plan that plays to your strengths, interests, and what works for you
Hands-On Learning
Over here at Barany School of Fiction, we’re big proponents of hands-on learning — learning by doing, so this live course comes with some special features:
- We’ll run a Facebook party.
- We’ll run a Twitter chat.
- We’ll have 1 live webinar.
Plus, because getting personalized feedback is also a big part of learning, this course comes with the added bonus of an online book marketing assessment from Beth Barany, the course instructor, and a 30-minute phone session with her. (A $150 value)
Sister Course
I’m also offering a March class: “How to Get Book Reviews.”
Information and registration here: http://30daywritingchallengefornovelists.bethbarany.com/.
Dates: March 14-28, 2016
Ready to Join Us? Here’s how:
Option #1: Dive In
This level comes with all the learning modules and the four weekly calls.
- Private Facebook group for April 2016 (or, Twitter #30DAYWC) to continue the support, accountability, and tailored guidance.
- Three Live Hands-On Marketing Events just for the students of this clients.
- Four live Teaching/Coaching calls: Tuesdays at 5pm Pacific/8pm Eastern on our Zoom channel for spot checks, motivation, writing tips during your busy life, real-life hands-on edits, and cheers on every step you take.
- A Online book marketing assessment from Beth Barany, the course instructor, and a 30-minute phone session with her. (A $150 value)
Investment: $99
Yes, I’m ready to join “Branding + Marketing for Novelists Bootcamp Course: Dive In” level: $99 (If you have a discount code, be sure to enter it at check out.)
Option #2: All In
This level comes with all the learning modules, the four weekly calls, live hands-on marketing activities, the online book marketing assessment from Beth Barany, the course instructor, and a 30-minute phone session with her, plus a one-hour session with a read-through and notes of your marketing and branding statements (bio, 1-line statement, launch plans, etc.) with Beth. (Valued at over $300)
- All of the above from Option #1, plus:
- Bonus: A one-on-one private 60-minute coaching call with Beth Barany, accompanied with a read-through and notes of your marketing and branding statements (bio, 1-line statement, launch plans, etc.) with Beth. (Schedule your call with Beth as soon as possible. You need to take advantage of actually having the call before May 27, 2016.)
- Normally, Beth’s coaching calls are billed at $225 per hour, but she’s offering a deal here to those who are committed to the challenge of editing their novels.
- Bonus: A one-on-one private 60-minute coaching call with Beth Barany, accompanied with a read-through and notes of your marketing and branding statements (bio, 1-line statement, launch plans, etc.) with Beth. (Schedule your call with Beth as soon as possible. You need to take advantage of actually having the call before May 27, 2016.)
Investment: $199 (Valued at over $600)
Yes, I’m ready to join “Branding + Marketing for Novelists Bootcamp Course: All In” level: $199 (If you have a discount code, be sure to enter it at check out.)
More About Who This Course is For
— This course is for motivated writers who want the added support of an experienced teacher and mentor, who is also novelist who uses these tools in her own work: Beth Barany.
Why We Are Offering This Course
We are offering this course because, one, our clients and students requested it!, and two, we want to make sure you have these tools at your disposal.
About the Instructor
Beth Barany is an award-winning novelist who has worked with over 100 authors to help them get their books written and published.
She’s passionate about writing, story telling, and guiding authors to achieve their dreams.
To date, she’s written and published 11 books. She’s taught thousands of students over the years, in both the public and private sector, including overseas in Paris, France. She both taught and coached authors, and works on writing and publishing her novels.
Why work with Beth:
- Beth has written and published 4 novellas, 3 novels, a collection of the romance novellas, a short story, and a novel prequel in the last few years, and 3 nonfiction books. She also has more books coming out in 2016.
- Beth has used this process successfully market her books.
- Beth has taught these tools to other authors and has seen how effective they are.
Why I Really Want You in this Course
Beth wants to support authors who want support, know they learn best in small, hands-on learning environments, and who want to have a career as novelists. If that’s you, we really want you in our course.
Beth Barany with her husband Ezra Barany, who teaches in some of their classes, along with Kitty.
FAQ
Can I upgrade from one level to the next once the course has started?
Yes! Once the course has started, you can upgrade to the next level. We will be sending you information on how to do that.
What is your refund policy?
Due to the nature of committing to your writing, there is no refund for the course.
Can I access the live webinars and calls after they occur?
Yes, you have unlimited lifetime access to all the calls and any course material created for this class.
Questions?
If you still have questions for us, just contact us via email, and we’ll be happy to answer your questions.